VEGAMOUR is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health. We believe in biodiversity, community, Fair Trade and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.

Position Summary:

VEGAMOUR is seeking an SEO & Content Specialist to help support the search engine optimization and content marketing efforts of the performance marketing team. This person will ideate and execute SEO & content marketing strategies to drive qualified organic traffic from search engines and revenue. As a member of the performance marketing team, your primary responsibilities will be to assist in managing the execution of large-scale content marketing and SEO initiatives and campaigns.

You’ll be involved in creating link building and content campaigns from start to finish. This includes identifying keywords, conducting outreach, pitching journalists and bloggers, managing content creation and publishing, testing for performance, and optimizing performance. You'll identify and implement strategic initiatives to reach our organic search performance goals, and work in partnership with key cross-functional teams across the organization. The ideal candidate will have an analytical and strategic mindset, strong editorial & PR skills and strong understanding of the various components that make up an effective SEO strategy.

Responsibilities:

  • Perform keyword research and competitive analysis
  • Review/conduct SEO audits and recommend technical changes
  • Execute on-page optimizations
  • Implement changes in content management systems (CMS)
  • Support content production by assisting in the maintenance of content calendars to support production of blogs, landing pages, PDPs, collections, sponsored content and more
  • Support in managing freelance writers and editors, and supporting them on SEO
  • Write content briefs and assign writing, editing and SEO tasks to a team of freelancers
  • Perform outreach and other link building tactics to improve our backlink profile
  • Demonstrate ability to track, report, analyze and improve SEO performance with a data-driven approach
  • Collaborate with SEO & Content Manager and other in-house marketing team members to ideate and execute cross-channel tests and strategies (e.g. paid marketing, paid social, organic social, brand marketing, product etc.)
  • Support content creation for VEGAMOUR blog and other owned paid content properties
  • File tickets developers and product teams to implement necessary features and changes
  • Build best practices documentation, editorial guidelines and collaborate with SEO & Content Manager to create standard operating procedures for more efficient and effective workflows
  • Communicate SEO strategies and projects to internal stakeholders
  • Keep up-to-date with latest SEO trends, strategies and algorithm changes

Qualifications:

  • Bachelor's Degree in related field (Communication, marketing, computer science etc.)
  • 2+ years of prior experience working in SEO and/or content
  • Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Screaming Frog, SEMRush)
  • Good understanding of SEO and content best practices
  • Editorial skills and mindset
  • Strong interpersonal, verbal and written skills
  • Self-motivated and a team player
  • Proficient at managing multiple projects and able to organize, prioritize and structure workload
  • Ability to work well independently as well as in a team
  • Passion for SEO, content and internet marketing
  • Desire to learn more and expand skill set
  • Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
  • Proficiency in analyzing data to make informed decisions
  • Attention to detail
  • Project management skills

Nice-to-haves:

  • Experience in beauty industry or working in-house for a DTC brand
  • Passion for hair wellness & beauty
  • Experience working with Shopify, Squarespace or another CMS such as Wordpress
  • Basic understanding of code in relation to SEO
  • Basic experience and/or understanding of other marketing channels such as PPC
  • Experience with technical SEO