Join one of the world’s fastest-growing clean hair care and wellness brands. VEGAMOUR combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean, 100% vegan formulas proven to help promote Hair Wellness. Our mission is to advocate the use of thoughtfully sourced, organic ingredients and create superior wellness and beauty solutions that help the people who use them and the planet we share. We are firm believers in biodiversity, community, Fair Trade and corporate responsibility. .

We are seeking a Head of Performance Creative Strategy to work closely with the performance marketing and digital creative teams to develop campaign concepts. This person will identify best practices to drive customer acquisition and retention on various digital channels, including paid social, TV/OTT, display, and email. This position will bridge the ecommerce and design worlds, and ensure we are showing consumers the right content at the right time.

The ideal candidate understands the customer journey, and knows how to meet customers where they are. This candidate must have strong written and verbal communication skills and be able to think strategically about what drives interest and conversion. This person will partner with the Digital Art Director to translate feedback into creative assets that prioritize marketing revenue goals while maintaining the brand voice and tone.

Responsibilities

  • Collaborate with media buyers in the planning of digital assets, conceptualizing, and creating performance marketing ads that drive prospective users to click and convert on our ads
  • Work closely with the Digital Art Director and digital designers to strategically think about business problems and create strong copy-led ads that effectively communicate the message and goal required by the marketing team
  • Work with media buying team to leverage data and learnings to optimize creative strategy and messaging
  • Generate ideas that impact the company’s ability to convert customers
  • Be curious and consistently look for new ways to communicate with our audience
  • Develop a deep understanding of how customers engage with Vegamour throughout the marketing funnel and generate creative hypotheses to improve & personalize it
  • Analyze multi-touch attribution touchpoints to develop a perspective on creative sequencing across platforms and gameplan how to iterate & improve it
  • Create a suite of Creative KPIs that span growth and brand (mapping to the user journey) and tie back to business objectives; track these regularly
  • Evaluate market trends to inform targeted awareness and DR programs for customers
  • Partner with Design to shape the strategic & creative output of Growth channels, guiding growth creative campaigns from inception to production to design, and ensuring that content is backed by data and insights, levering best practices by channels
  • Be primary liaison between Growth and Design, acting as the leading voice on the do’s/don’ts of digital creative, and linking Growth & Brand objectives
  • Use broader knowledge about the digital landscape to inform creative partners/broader groups on cutting edge media opportunities and generate “big swing” ideas
  • Work with the ProdUX team & partners to A/B test landing pages that improve conversion rate for new customers based on where they’re coming from

Qualifications

  • 5+ years of experience working in content / acquisition at a DTC company, with a heavy focus on creative performance
  • Proven track record of ability to connect deeply to a customer through content
  • Deep understanding of the mechanics behind growth marketing and how performance is measured & optimized across different attribution windows
  • Experience digesting data from multiple channel and ad types (Facebook/Instagram, Pinterest, TV/OTT, Email, etc.) to drive profitable growth
  • Intimate knowledge of the full marketing funnel and how various channels interplay with one another, and ultimately drive ROI
  • Excel power user & proficient with tools like Google Analytics, Tableau, in addition to ad platform reporting
  • Ability to balance the macro & micro, digesting data to drive action out of insights
  • Excellent executive communicator across all forums & mediums, with superb organizational skills
  • Curious, hungry, proactive, results-oriented, data-driven, and thrives in fast-paced, team-oriented environment