VEGAMOUR is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health. We believe in biodiversity, community, Fair Trade and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.
JOB SUMMARY
The Manager of Influencer Marketing & Operations role at Vegamour will be responsible for the day-to-day campaign management, operations, and execution of contracts across affiliate, paid and third-party influencer campaigns.
Reporting to the Head of Partnerships, this role must be flexible and able to pivot, working collaboratively with the Digital, Social & Marketing cross-functional teams. This role requires exceptional time management, negotiation and analytical skills, with a focus on creating, building, and maintaining all influencer brand campaigns, contracts and key metrics.
ABOUT YOUR RESPONSIBILITIES
- Efficiently and effectively manage full execution of contracting brand partners post outreach
- Assist with influencer correspondence post outreach, working with organic seeder to ensure all contracted partners have products in a timely manner
- Maintain influencer database and spreadsheets with accurate and up to date brand partnerships contract information
- Ensure influencer delivers content on time according to the brand's campaign and posting schedule
- Manage content and caption reviewal process with appropriate cross-functional teams and providing feedback to brand partner
- Direct internal content distribution, including reviewal, saving, and tagging all campaign content
- Manage partner invoice submission and ensure partners deliver on executed contracts and are paid per contract requirements and timeline
- Maintain and update brand guidelines and briefing decks as needed, ensuring partners have the most up to date information
- Create and maintain influencer marketing content calendar and timelines to support larger organization
- Taking innovative approaches to process improvement projects and change management initiatives
- Keep track of KPIs and ROI of team, and keep all team members on track to hit goals
- Provide insights, recommendations, and direction on creator development strategies
QUALIFICATIONS, SKILLS & ABILITIES
- 5+ years work experience in an influencer marketing or media role, with a focus on digital platforms
- Bachelor’s degree in business, sales, marketing, communications, journalism, or related field preferred
- Previous experience using influencer platforms (e.g. Tribe, Grin, CJ and Rakuten) & managing influencers within each campaign
- Ability to deal with a variety of personalities which sometimes will require influencing or providing alternative solutions on requests that do not fall into strategy
- Excellent presentation, deck building, organization and communication skills
- A team player with experience working in a team setting
- Ability to manage multiple projects simultaneously and prioritize demands
- Self-direction and an ability to manage ambiguity
- Understanding of FTC guidelines
- Attention to detail is crucial
- Proficient in Microsoft Suite Products, Google Suite, Keynote, Monday & all social media platforms
- Willingness to work a flexible schedule that may include weekends and holidays