Paid Social Media Manager

ABOUT US:

VEGAMOUR is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health. We believe in biodiversity, community, Fair Trade and corporate responsibility. Our mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.

WHAT YOU’LL DO:

We are seeking an experienced Paid Social Media Manager to join our Performance Marketing team. Reporting to the Sr Director of Performance Marketing, the ideal candidate will lead strategy, execution, and optimization of paid social campaigns with a primary focus on Facebook and TikTok. As part of the performance marketing team, you will execute an expert level of media buying across Facebook and strategize/execute a scaled growth plan for TikTok. You will also manage various media buying agencies for secondary social platforms and establish best practices to deliver sustainable growth. This position requires at least 3 years of experience media buying across paid social platforms with a proven track record of delivering bottom-funnel KPIs. We are looking for someone passionate about performance marketing and eager to learn in a fast-paced environment.

KEY RESPONSIBILITIES:

• Strategy & Planning
  • Understanding of core KPIs and how to hit them
  • Working closely with the Performance Marketing Team to forecast channel goals and priorities
  • Collaborate closely with the creative, product, marketing, affiliate/influencer, and data analytics teams to build holistic paid social campaigns that can be syndicated cross-platform
  • Go-to-market planning for new product launches and promotions
• Execution & Growth
  • Build impactful, data-driven testing plans for scaled growth & LTV
  • Delivering on hard revenue targets
  • Day-to-day optimization of campaigns, creative, landing pages, and bidding strategies
  • Write impactful copy for paid social direct response campaigns in adherence to the brand voice
  • Work closely with our 3rd party vendors and adtech platforms
• Reporting & Insights
  • Produce reporting, analyze data, and provide actionable insights across all major social platforms (including but not limited to: Facebook, Instagram, Pinterest, Tiktok, Snapchat, etc.)
  • Provide feedback on paid social content that would help drive conversion
  • Familiarity with Google Analytics
  • Assemble decks and write clear and concise insights to present to stakeholders

QUALIFICATIONS:

• 3+ years of experience working in paid media buying with a focus on Facebook, Tiktok, Snapchat, Pinterest
• Expert knowledge of Facebook Ads Manager, Tiktok Ads Manager
• Up to date on platform best practices and updates (IOS14)

• 3+ years experience in customer acquisition/direct response marketing with a thorough understanding of core KPIs
• Demonstrated capabilities in MS Excel and data analysis
• Ability to identify & source trends or findings to stakeholders

YOU ARE:

• Able to take direction well and execute tasks effectively & efficiently
• Willingness to develop new skill sets and take on challenges
• Has the mindset of ‘mastering’ one task (or channel) before moving on to the next
• Self-starter with strong communication skills and ability to work in a team environment
• Attention to detail - can juggle multiple projects at once while managing to the complexity of multiple workflows
• Effective problem-solver who can change direction quickly and adapt to any situation
• Likes a challenge and wants to grow in a constantly-evolving startup environment

COMPENSATION & BENEFITS:

Base Salary Range: $100K - $119K. Individual pay decisions are based on a number of factors including qualifications for the role and experience.

We also currently offer:

• Competitive total package including annual bonus and equity
• Health Insurance: Medical, Dental and Vision - we cover 90% for employees and 60% for dependents
• 401K + 3% match plan
• Unlimited PTO
• Generous Paid Parental Leave

All qualified applicants will receive consideration for employment regardless of race, creed, color, or national origin. It is important to Vegamour to create a diverse and inclusive team so even if you don't meet all of the requirements listed in the job description please consider applying anyway!

#LI-Hybrid